Any questions?

A photo of the underside of a shoe

Crafting Adidas' Gen-Z Go-to-Market Strategy

As a Junior at the USC Iovine-Young Academy, students are assigned to contract with outside organizations for the year to build real-world campaigns. I was lucky enough to land on a team working with Adidas. After a year of working with Adidas and their athletes, we proposed a new activation and go-to-market strategy for Alpha 2021. The campaign was designed to launch both the Adidas footwear product line & supplemental touch points. The product offerings centered around training support & education for young athletes.

A slide from a marketing pitch showing a slogan  
A slide from a marketing pitch with data on mindset  
A slide from a marketing pitch showing where young athletes gain trust  
A slide from a marketing pitch explaining the high level campaign  
A slide from a marketing pitch showing why audio is an effective way to reach athletes  
A slide from a marketing pitch  
A slide from a marketing pitch showing an image of a shoe  

View our final presentation below, which we pitched to Adidas at their North American headquarters in Portland, Oregon.